Meta Ads Specialist (Media Buyer)

Are you a data-driven digital marketer with a passion for optimizing ad performance? Gladex Travel And Tours Corp is seeking a skilled Meta Ads Specialist (Media Buyer) to join our dynamic team in Bali. In this role, you will strategically manage ad budgets, refine targeting strategies, and maximize ROI for our Meta ad campaigns. Leveraging your expertise in Meta Ads Manager, Power BI, and Google Analytics, you will drive measurable results and contribute to the growth of our digital marketing efforts.

As a Meta Ads Specialist at Gladex Travel And Tours Corp, you will work closely with our marketing team to create and implement data-driven ad strategies. You will monitor campaign performance, analyze key metrics, and make data-backed decisions to optimize ad spend and improve conversion rates. With your strong analytical skills and deep understanding of Meta's advertising platform, you will play a crucial role in helping us achieve our marketing goals.

📋 Tanggung Jawab Pekerjaan

• Manage and optimize Meta ad campaigns using Meta Ads Manager to maximize ROI and achieve campaign goals.
• Conduct A/B testing and analyze campaign performance data to refine targeting strategies and improve ad effectiveness.
• Monitor key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA) to ensure campaign success.
• Create and maintain detailed reports using Power BI to track campaign performance and provide insights to the marketing team.
• Collaborate with the marketing team to develop and implement data-driven ad strategies aligned with business objectives.
• Stay up-to-date with industry trends, best practices, and new features in Meta's advertising platform to continuously improve campaign performance.
• Work with cross-functional teams to ensure seamless integration of ad campaigns with overall marketing and sales efforts.
• Provide training and support to internal teams on best practices for Meta ad management and optimization.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 2-4 years of experience in digital marketing, with a focus on Meta advertising.
• Proven experience in managing and optimizing Meta ad campaigns using Meta Ads Manager.
• Strong analytical skills with proficiency in data analysis tools such as Power BI and Google Analytics.
• Familiarity with Meta's advertising platform, including Meta Audience Network, Instagram Ads, and Facebook Ads.
• Knowledge of digital marketing best practices, including A/B testing, campaign targeting, and performance measurement.
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
• Ability to manage multiple projects and prioritize tasks in a fast-paced, deadline-driven setting.

🛠️ Keahlian

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