B2B Customer Lifecycle Strategy Lead

Optum is seeking a B2B Customer Lifecycle Strategy Lead to join our team in Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung. In this role, you will drive impactful marketing strategies that enhance customer engagement and business growth. You will lead ROI-driven campaigns, analyze performance metrics, and optimize customer lifecycle strategies to maximize revenue and customer retention.

If you are passionate about marketing and have a proven track record in B2B customer lifecycle management, this is the opportunity for you to make a significant impact at Optum. We offer a competitive salary and a dynamic work environment.

📋 Tanggung Jawab Pekerjaan

• Develop and implement ROI-driven marketing campaigns to enhance customer engagement and drive business growth.
• Analyze performance metrics and customer data to identify trends and opportunities for optimization.
• Lead and mentor a team of marketing professionals to ensure the successful execution of marketing strategies.
• Collaborate with cross-functional teams to align marketing efforts with business objectives.
• Stay up-to-date with industry trends and best practices in B2B marketing and customer lifecycle management.
• Report on campaign performance and provide actionable insights to senior management.
• Manage the marketing budget and ensure optimal allocation of resources.
• Drive customer retention and loyalty initiatives to maximize long-term revenue.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5-7 years of experience in B2B marketing and customer lifecycle management.
• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical skills with proficiency in tools like Google Analytics, Tableau, and CRM systems such as Salesforce.
• Excellent communication and leadership skills with the ability to mentor and guide a team.
• Knowledge of digital marketing channels and technologies, including SEO, SEM, email marketing, and social media.
• Certification in digital marketing or related field is a plus.
• Experience working in a fast-paced, results-driven environment.

🛠️ Keahlian

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